Swill the Thrill!
7-11 is going to bat with a new private label beer called Game Day, leading off with Game Day Light, followed by Game Day Ice. They're aiming for the fence for this, but I think its gonna be gonna be a few foul balls followed by an easy grounder to shortstop.
The graphics on the can gives you that ole' time "peanut bag" kind of look, hoping to go off people's nostalgic desires (watching their favorite game with their new favorite sporting event beer). However, with prices at $6.99 to $8.99 for a 12-pack and $1.49 to $1.89 for a single 24 oz. can, they are really marketing to consumers who can only afford the cheapest of beer (typically college students, people with nothing to do, and run of the mill city bums).
Game Day just doesn't have that "I know I'm buying cheap beer" appeal, like Lucky Beer or Pabst Blue Ribbon (remember those picture puzzles, like the tv show Concentration, under each Lucky Beer cap? At least that beer came with a bonus). And unless you're idol is Otis from the old Andy Griffith show or Foster Brooks (God rest his belching soul), most people won't be showing up around the couch or the tailgate for the Big Game with a twelver of these duds of suds.
The new swill is slated for sale in 4,200 stores in 17 states. It's already up for grabs in Oregon and Washington State. Give it a try, but be forewarned...it already doesn't have the greatest appeal, so the sales and the taste, are probably both gonna be a little flat.
The graphics on the can gives you that ole' time "peanut bag" kind of look, hoping to go off people's nostalgic desires (watching their favorite game with their new favorite sporting event beer). However, with prices at $6.99 to $8.99 for a 12-pack and $1.49 to $1.89 for a single 24 oz. can, they are really marketing to consumers who can only afford the cheapest of beer (typically college students, people with nothing to do, and run of the mill city bums).
Game Day just doesn't have that "I know I'm buying cheap beer" appeal, like Lucky Beer or Pabst Blue Ribbon (remember those picture puzzles, like the tv show Concentration, under each Lucky Beer cap? At least that beer came with a bonus). And unless you're idol is Otis from the old Andy Griffith show or Foster Brooks (God rest his belching soul), most people won't be showing up around the couch or the tailgate for the Big Game with a twelver of these duds of suds.
The new swill is slated for sale in 4,200 stores in 17 states. It's already up for grabs in Oregon and Washington State. Give it a try, but be forewarned...it already doesn't have the greatest appeal, so the sales and the taste, are probably both gonna be a little flat.
