Douglas M. Gaus
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Project Canned before it was Canned?

7/20/2010

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Here's a boldly unproven new product that is probably not coming to your local store shelves or vending machines soon...

It has the delectable ambiance of dog food and makes even the worst tasting Powerbars sound like delicious treats.  It's a sandwich in a can or a 'candwich'... and now it's future may be in jeopardy. 

The New York Times
is reporting that an unscrupulous Utah money manager, Travis L. Wright, and his company, Waterford Funding, purportedly defrauded investors out of $145 million.   The money was used to only partly fund the canned sandwich scheme, as well as some other shaky ventures, instead of the real estate investment funds it was supposed to go to.

Mark Kirkland
, president of Mark One Foods, and inventor of the claustrophobic slog-dog to be, says Wright promised full funding for production of his canned creation...but didn't provide it even though investors materialized. 

Defiant in his marketing instincts, Kirkland says he hopes to still put the product into production later this year...he still believes in his canned sandwiches and top of that, he says, they have excellent shelf life (so do refried beans  and tennis balls!). 

In the NY Times article, it was unclear if this came from Wright or Kirkland, but part of the canned plan included Pepperoni Pizza Pockets and French Toast.  Can we believe it?  Yes, we can. 

Can we all live without it?  We definitely can!


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Inventors!! Get Your Hot Links!!

7/9/2010

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No Bad Links Here!
With summertime just starting, here's a few fresh off the grill...

Popular Mechanics,
July 2010  "How to Be An Inventor"(sorry, no online article to be found, you gotta buy the magazine!)

9/2/10 Update: Click on the above link, it's now online!

Perky upstart in Forbes, no jerking around here...modern day beef tale of forging a company when accidentally spilling one product on another, much like "you got chocolate in my peanut butter"

This kind of branding doesn't hurt  "It's Not Whether You Win or Lose.  It's How You Sell the Game" in Bloomberg Businessweek

Litigation Nation:  The patent can be mightier than the Mighty...Who will win in Soviet David vs. Toyota Goliath?  Also In Forbes
 
Party Down, a Starz original series (Steve Guttenberg guest star)
worth the entire episode 205, not just the preview, to see who said "Making art is an act of courage"

Send me some of your hottest links if you find something interesting too...
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