Yahoo is running a weak and misguided marketing ploy called "30 Days Of Change"...They are going to be unveiling a new Yahoo logo at the end of this miserable branding mistake.
They'll be showcasing 29 weak logos that their designers worked on. But instead of these 29 logos ending up on the cutting room floor (where they should remain), they each get to shine for one unglorious day in front of the unimpressed world. And because they are technically rejects, it will create confusion and alienate users even more. Instead of going with a clean cut-the-cord style plan (out with the old, in with the new), they are extremely diluting their original brand during this slow and painful process of logo change.
If you click on this link, you can see the progression of their logo "throw aways" up until this point.
http://www.yahoo.com/dailylogo
The so called "big reveal" of the 30th and final new logo comes on September 5th...Mark this on your Google Calender to not check it out, so you won't be disappointed!
They'll be showcasing 29 weak logos that their designers worked on. But instead of these 29 logos ending up on the cutting room floor (where they should remain), they each get to shine for one unglorious day in front of the unimpressed world. And because they are technically rejects, it will create confusion and alienate users even more. Instead of going with a clean cut-the-cord style plan (out with the old, in with the new), they are extremely diluting their original brand during this slow and painful process of logo change.
If you click on this link, you can see the progression of their logo "throw aways" up until this point.
http://www.yahoo.com/dailylogo
The so called "big reveal" of the 30th and final new logo comes on September 5th...Mark this on your Google Calender to not check it out, so you won't be disappointed!
