Douglas M. Gaus
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Naysayers vs. Believers

9/28/2010

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Getting insightful feedback from others

Trying to bring a new product to market is a daunting task all by itself...but along the way, there will be believers (angels) who like your idea and there will be the naysayers (devils) who don't.

You have to keep an even keel and trust your inner judgment; a lot of times you may feel like a salmon fighting it's way upstream...You may gain strength from some excellent food on the way or run into some big boulders blocking your ability to go up the next waterfall...but just keep going!

Here is a related and recent quote from Martin Varsavsky, founder of the wireless-sharing company FON, as well as Viatel, Jazztel, and Ya.com (from Bloomberg Businessweek, issue Aug. 30-Sept 5, 2010):

"Arrogance protects you from the naysayers who will try to put your business idea down.  You have to say to yourself, 'I believe in what I am doing'.  If you listen to everybody, you wouldn't do your idea, because they would tell you about everything that could go wrong with it.  I only gave up on one of my seven companies.  I made a big mistake because I didn't trust my own judgment.  It's about sticking with your crazy idea until it's worth a lot.  You put skin in the game, and you fight hard.  Sometimes it's borderline madness."

I recently met with a potential client who looked like they had a unique and well thought out new product, with a fairly good working prototype.  After reviewing all my available resources, I found out there was a nearly identical product already on the market, with visible signs of intellectual property protection in place.

I then had the unpleasant task of giving my professional opinion to them that it may not be worth it to pursue their idea as the second product to market...Having known firsthand all the trials and tribulations of bringing a new product to market, I advised them to forgo this new product idea and maybe focus their energies on other new product ideas.

I was a naysayer, not of the product idea itself, but of the business proposition of trying to bring a product to market that likely could be jeopardized by infringement in the future...Hopefully, this person has either treated my advice as food or as a boulder blocking the way, and continued on their way upstream...

with their best inner judgment leading the way.

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On TV Now, Watch these Inventioneurs

9/9/2010

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*Special thanks to this Idaho native!

Everyday Edison's (PBS/PBS Affiliate)

  • Last episode for Season 3 airing (check their website, link above, for listing in your area)
  • Entire Season 2 also being re-aired
Biography - Ron Popeil (CNBC)
  • Aired in August
  • Check your listings for replay
Pitchmen, Season 2 (Discovery Channel) 
  • Starring Anthony "Sully" Sullivan (the show must go on, even without the late great Billy Mays) 
  • First two episodes already aired, off for a couple weeks, but then check back for rest of episode airings
Bizography - George Foreman (CNBC)
  • Aired in August
  • Check your listings for replay

Watch Trailers for Heavyweights Popeil and Foreman



Editor's Note:  Anybody know who's featured in the photo at the top?

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Now Online: PM's "How to Become an Inventor"

9/2/2010

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Magazines have a habit of trying to force their readers to buy the current hard copy by not posting the entire issue online when the newsstand copy releases (if they didn't, people would just read it all online for free).  What they do is systematically release the individual articles online after the hard copy release, so the content eventually becomes part of the web (and their readership), just not right when it issues.

Well, you had to wait a few months, but you can now read Popular Mechanic's useful article for budding inventors "How to Become an Inventor" (which I talked about on my July 9th blog "Inventors!!  Get Your Hot Links!!"). 

This was the meatiest of the "inventing" links I left, but had to recommend you buy the magazine at the time.  I knew they'd eventually be posting it on their site, so I felt the obligation to hunt it down after the fact.  Now, read it for free (clicking the link below) from the confines of your cell, laptop, desktop, wii, ipad, etc...wherever you now lasso the web!

Those astute at these publishing style reindeer games, will notice they changed the headline from the original hard copy issue "How to Be an Inventor" to "How to Become an Inventor". 

Nice try, PM, but you need to disguise your trail more...


http://www.popularmechanics.com/technology/engineering/gonzo/how-to-become-an-inventor-in-5-steps?click=main_sr
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