This new kitchen warrior sets out to slice some share of the ultra blender and food processor market, setting its sights on smoothies and margaritas, as well as vegetables, glazes, marinades, soups and salsas. The Ninja Master Prep comes with a healthy sized pitcher and bowl that are used for the blending that can convert to containers after the fact, through the use of press on lids (for refrigerator or microwave use).
It comes with a 400-watt Master Prep Power Head (or Pod) that allows you to move the processing power from the pitcher container to the bowl container (or vice versa), which seems kind of cool. But does this really save much time or just a way to have the motor on the top of the appliance instead of the bottom like standard blenders/processors? It also comes with interchangeable blades, ninja style, to attain the different levels of desired prepping or blending.
For an infomercial product, it is priced online at a reasonable $59.99, plus the standard shipping and handling add-on. This product could fill the needs for some slushie lushes or pepper preppers desiring something other than standard offerings at your local kitchenware stores. And it may crush ice more evenly than some regular blenders or food processors as advertised. But is it different enough to snatch a pebble from a grasshopper's credit card for a product that may not eventually "Rule the Kitchen!" (as self-proclaimed on their website)?
Decide for yourself and watch their online video, requiring "total concentwation" at http://www.ninjakitchen.com/index.shtml