Douglas M. Gaus
www.newproductconsultant.com


  • home
  • success!
  • ideation
  • words
  • consulting
  • blog
  • contact

In the Name of Upholding the Name of Geoffrey The Giraffe

10/22/2014

0 Comments

 
Picture

A Florida mom was successful boycotting a major retailer because she believed that they should not be selling a line of toys because it was morally wrong and inappropriate to be sold along with other kids toys.

Susan Schrivjer, of Fort Myers, recently started a petition for change, on what else but Change.org.  She got enough followers and publicity from doing so, that the major toy retailer, Toys R Us, announced that they would be pulling the questionable product from their shelves and website.  The retailer also stated that the toys future sales would be taking an indefinite sabbatical.

The targeted toys of Susan's petition were some action figures...not just any action figures, but action figures based on a show intended for adults and mature teenagers (rated TV-14 for violent sequences of action, disturbing images, language, strong drug content, and sexual themes).  The Heisenberg (Bryan Cranston) figure, includes a duffle bag to stash the "toy" gun, cash and bag of crystal meth accessories that come with the toy. Jessie Pinkman's (Idaho's own Aaron Paul) figure, includes a gas mask for protecting himself from meth fumes while making the same....these are clearly toys meant for adult collectors and fans of the show...

The Breaking Bad show obviously enjoyed a highly successful run on tv...but now the figures of the shows' stars were being sold in the same store that Mom's and Dad's go to purchase their first Christmas gifts for their little ones... so this Florida Mom said "enough!".  She could not fathom seeing these products, that glamorized drugs and immoral behavior, being within hands reach of impressionable young kids that were perusing the aisles looking for their next "got to have" toy.

Mezco Toyzs appears to be the manufacturer of these 6" action figures...and their own website currently shows the Heisenberg and Pinkman figures to currently be "out of stock"...the abrupt pulling of the product has already spurned collectors snapping up available product to resell on e-bay and Amazon for meth type prices...
 
This is a case of a corporation acquiescing quickly to a smaller number of consumer concerns in order to avert the situation turning into a larger public relations disaster.  All it took was one lone Mom who questioned, then rejected, the sales practices behind Geoffry's marketing machine!  Great job Susan!

 
0 Comments

    Idea Buzz Blog
    Inventing. New Products. New Technologies. All the latest.

    by Doug Gaus

    Subscribe via reader

    Picture
    NEW!! Receive new blog posts automatically via e-mail!

     

    Picture
     

    archives

    July 2018
    February 2018
    January 2018
    October 2017
    July 2017
    May 2017
    March 2017
    January 2017
    November 2016
    October 2016
    September 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    November 2014
    October 2014
    September 2014
    July 2014
    June 2014
    May 2014
    March 2014
    February 2014
    January 2014
    November 2013
    September 2013
    August 2013
    July 2013
    May 2013
    April 2013
    March 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    September 2011
    August 2011
    July 2011
    June 2011
    May 2011
    April 2011
    March 2011
    February 2011
    January 2011
    December 2010
    November 2010
    October 2010
    September 2010
    August 2010
    July 2010
    June 2010
    May 2010
    April 2010
    March 2010
    February 2010
    January 2010
    December 2009
    November 2009
    October 2009
    August 2009
    July 2009
    June 2009
    May 2009
    April 2009
    March 2009

    categories

    All
    Branding
    Infomercials
    Inventing
    Laugh
    Licensing
    Products
    Retail

     

    Picture
     

    © 2009-2021 Innovation in Mind, LLC.



Powered by Create your own unique website with customizable templates.