Douglas M. Gaus
www.newproductconsultant.com


  • home
  • success!
  • ideation
  • words
  • consulting
  • blog
  • contact

Inventing New Products: Against the Odds?

1/13/2014

0 Comments

 
Picture
With the new year already upon us, I am throwing out some daunting statistics and other words of adversity spoken from some names you may recognize.  This is for the people who choose to play in the unforgiving game of innovation.  These people are not satisfied with the status quo.  Some might find the odds of bringing their new product to market insurmountable and give up; for others, it will cause them to tighten their chin strap, roll up their sleeves yet again, and dig in their boots even deeper....

Are you, one of the few, prepared to roll the dice and go the distance? 


"We test 100 products a year, shoot commercials for 10 and maybe one will be successful.  And that one we bring to retail." 

A.J. Khubani, CEO of Telebrands Corp (Electronic Retailer, Sept. 2012)

“I'm a risk taker. I get up in the morning knowing that I'm either going to have a spectacular win or loss that is going to be exciting. I prefer the former but either is more appealing than the warm death of mediocrity.”

Dean Kamen, Inventor of the  Segway human transporter (April, 2007)

“At the end of the day, we might put 32 products into our line every year. This means that only one in every 100 ideas makes it into Hasbro’s product line annually. And we don’t succeed with everything we put out there. Out of 32, maybe 10 will be successful, meaning they last for a couple, maybe three years.”

Mike Hirtle, at the time head of global inventor relations and product acquisition for giant Hasbro Inc., said his company looked at about 3,200 toy and game ideas every year. (November, 2008)

"You need to be in denial or in ignorance about the huge challenges you face.  You have to believe that it wouldn't be hard for you to succeed." "

Guy Kawasaki, a former Apple executive and now Silicon Valley venture capitalist (February 2009)

"A lot of people give up when the world seems to be against them, but that's the point when you should push a little harder. I use the analogy of running a race. It seems as though you can’t carry on, but if you just get through the pain barrier, you'll see the end and be okay. Often, just around the corner is where the solution will happen."

James Dyson, inventor of the Dyson Dual Cyclone bagless vacuum cleaner (April, 2007)

    
0 Comments



Leave a Reply.

    Idea Buzz Blog
    Inventing. New Products. New Technologies. All the latest.

    by Doug Gaus

    Subscribe via reader

    Picture
    NEW!! Receive new blog posts automatically via e-mail!

     

    Picture
     

    archives

    July 2018
    February 2018
    January 2018
    October 2017
    July 2017
    May 2017
    March 2017
    January 2017
    November 2016
    October 2016
    September 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    November 2014
    October 2014
    September 2014
    July 2014
    June 2014
    May 2014
    March 2014
    February 2014
    January 2014
    November 2013
    September 2013
    August 2013
    July 2013
    May 2013
    April 2013
    March 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    September 2011
    August 2011
    July 2011
    June 2011
    May 2011
    April 2011
    March 2011
    February 2011
    January 2011
    December 2010
    November 2010
    October 2010
    September 2010
    August 2010
    July 2010
    June 2010
    May 2010
    April 2010
    March 2010
    February 2010
    January 2010
    December 2009
    November 2009
    October 2009
    August 2009
    July 2009
    June 2009
    May 2009
    April 2009
    March 2009

    categories

    All
    Branding
    Infomercials
    Inventing
    Laugh
    Licensing
    Products
    Retail

     

    Picture
     

    © 2009-2021 Innovation in Mind, LLC.



Powered by Create your own unique website with customizable templates.