reap the profits when you're ahead of your competition in the near future. You'll be armed with exciting new products to sell to your consumers, the type of products that they'll be demanding in the new market place. And these consumers are not going to be enthused about the stale and obsolete products you'll have if you don't make the investment now...
Check out this AP Business article on the recession and the need for ALL companies to continue to innovate their products and services during these tough economic times ...and to resist the temptation to focus solely on cutting costs and waiting until things improve (www.sitbackonyourlaurels.com).
The article points to success stories like microprocessor giant Intel, who during the dotcom bust of 2001, cut back jobs drastically, dropped unprofitable ventures, and simultaneously made huge investments in their R & D departments...thus leaving them well positioned in the market with new cutting edge technology when the economy started chugging away again in the following years...
The article cites Cisco, Google, Walt Disney Co., Toys R Us and Proctor and Gamble all in the process of currently doing it...Are you???
Check out this AP Business article on the recession and the need for ALL companies to continue to innovate their products and services during these tough economic times ...and to resist the temptation to focus solely on cutting costs and waiting until things improve (www.sitbackonyourlaurels.com).
The article points to success stories like microprocessor giant Intel, who during the dotcom bust of 2001, cut back jobs drastically, dropped unprofitable ventures, and simultaneously made huge investments in their R & D departments...thus leaving them well positioned in the market with new cutting edge technology when the economy started chugging away again in the following years...
The article cites Cisco, Google, Walt Disney Co., Toys R Us and Proctor and Gamble all in the process of currently doing it...Are you???
