Infomercial King Telebrands, under A.J. Khubhani, has a new product filling cable 2-minute spots called the Sticky Buddy. With the help of surviving Pitchmen Anthony Sullivan, the ad trudges through all the uses for a sticky but cleanable lint type roller/retriever. Like most Sullivan pitches, he keeps the ghost of Billy Mays alive with the "As Seen On TV" unique pitch-rhyming intact, with feature packed phrases like "...the super sticky lint roller that has the power of glue without the goo!"
And with almost all Telebrands products, this is a low manufacture cost item. They deliver products to the masses that are the least expensive to produce, made from various plastics, rubber and other inexpensive to produce synthetic materials, helping keep their advertised sale price down (usually in the $10.00 range for tv, not including the $6.99 S & H add-on). The online upsell offers a jumbo Sticky Buddy (can't tell how big or small it is by the picture) for an additional $6.99 and begs the viewer to ask about free shipping...I didn't have the time to listen to a robo-rep take me through a convoluted robo-upsell to squeeze all they can out of my credit card....but maybe someone can find out how one gets that.
Now, I'm doing a little research for this current blog write-up and I find that an almost exact competing product, Schticky, with Vince " Florida John" Offer, is also just being introduced...This is what can happen when ideas are submitted simultaneously to separate companies by an inventor or small company, and both infomercial companies review the idea and conclude they can proceed on marketing the product themselves (I'm not saying this is what happened here). If one company can't shut down the other with cease and desist letters, it ends up coming down to the ad and name of the product that resonates the best with consumers (i.e., Zorbees loss to ShamWow!, or lesser known finger clipper battle with Clip it Clean loss to Sure Clip).
The Offer offer is more than just schticky, it relies on porn-style ad copy. I hate even repeating it to give it any creedence, but it asks a lady sitting down, with legs and torso only in view "Do you have a problem with that shedding 'cat' (slang for female genitalia)?"..and the neighbor who walks in on Offer and says "Hey Vince, oh, you're playing with your schticky"...Imagine the yuk yuks at the office as they came up with these lines for the ad. Seeing Offer poke fun at himself with a mock arrest mug photo leaves us with the same bad taste in our mouth that we all got when O.J. Simpson tried to hawk his "If I Did It" book...
It looks like silicon feature of the roller is the main innovation that these two products share, except the roller surface is molded flat for Schticky and molded with grippy rubber fingers for Sticky Buddy. You can get these nearly identical product offerings by companies, sometimes if they don't own any real intellectual property (utility patents) around their products, so neither company can stop the other from going to market with the knock-off.
As consumers, we just have to be subjected to the marketing ploys of the two companies trying to get you to buy their product. ...You have to give Khubani credit for not having to resort to crass and "knock you over the head" sexually suggestive innuendos to peddle his wares like it is being done Schticky style.
https://www.officialschticky.com/
http://www.stickybuddy.com/
And with almost all Telebrands products, this is a low manufacture cost item. They deliver products to the masses that are the least expensive to produce, made from various plastics, rubber and other inexpensive to produce synthetic materials, helping keep their advertised sale price down (usually in the $10.00 range for tv, not including the $6.99 S & H add-on). The online upsell offers a jumbo Sticky Buddy (can't tell how big or small it is by the picture) for an additional $6.99 and begs the viewer to ask about free shipping...I didn't have the time to listen to a robo-rep take me through a convoluted robo-upsell to squeeze all they can out of my credit card....but maybe someone can find out how one gets that.
Now, I'm doing a little research for this current blog write-up and I find that an almost exact competing product, Schticky, with Vince " Florida John" Offer, is also just being introduced...This is what can happen when ideas are submitted simultaneously to separate companies by an inventor or small company, and both infomercial companies review the idea and conclude they can proceed on marketing the product themselves (I'm not saying this is what happened here). If one company can't shut down the other with cease and desist letters, it ends up coming down to the ad and name of the product that resonates the best with consumers (i.e., Zorbees loss to ShamWow!, or lesser known finger clipper battle with Clip it Clean loss to Sure Clip).
The Offer offer is more than just schticky, it relies on porn-style ad copy. I hate even repeating it to give it any creedence, but it asks a lady sitting down, with legs and torso only in view "Do you have a problem with that shedding 'cat' (slang for female genitalia)?"..and the neighbor who walks in on Offer and says "Hey Vince, oh, you're playing with your schticky"...Imagine the yuk yuks at the office as they came up with these lines for the ad. Seeing Offer poke fun at himself with a mock arrest mug photo leaves us with the same bad taste in our mouth that we all got when O.J. Simpson tried to hawk his "If I Did It" book...
It looks like silicon feature of the roller is the main innovation that these two products share, except the roller surface is molded flat for Schticky and molded with grippy rubber fingers for Sticky Buddy. You can get these nearly identical product offerings by companies, sometimes if they don't own any real intellectual property (utility patents) around their products, so neither company can stop the other from going to market with the knock-off.
As consumers, we just have to be subjected to the marketing ploys of the two companies trying to get you to buy their product. ...You have to give Khubani credit for not having to resort to crass and "knock you over the head" sexually suggestive innuendos to peddle his wares like it is being done Schticky style.
https://www.officialschticky.com/
http://www.stickybuddy.com/
