Douglas M. Gaus
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You've Got A Minute to Win It!

7/18/2011

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Consumer interest and possible purchase call to the waiting call center, that is...However, the tag line "Don't just grill it. Minute-grill it!" for the the new infomercial product, MinuteGriller, seems rushed, just like the one minute tv spot.

This new product intro looks like a retread of George Foreman's Lean Mean Grilling Machine, except for it's method of cooking...microwaves instead of electric heating elements.  Their website http://minutegriller.com/ refers to their " amazing intense heat diffusing technology," the same as used in satellite design, as the means for cooking quickly and evenly for various meats. 

Maybe I read it wrong off their site, but it looks like the surface used for the device is Teflon (adhered most likely to metal?)....If it is, not sure if this is the greatest thing to put in a microwave, forlongevity of the microwave element or for eating food that is safe, after being cooked by Teflon surfaces and probable heat diffused metal that has been bombarded by your microwave's ever so micro microwaves.

By use of testimonials, the product is targeted to single persons: college students, single moms and retiree's.  I'll take their word that it cooks various meats in about 3 minutes, which would be good for this demographic...but I can't see any demo finding a nice trout, salmon or chicken filet cooked to savory perfection thru the meat killing microwave oven. (maybe could have got the newly freed Casey Anthony for spokesperson...sorry couldn't resist). 

It's another BOGO, two for $29.99, but no free postage and handling....and for their money back guarantee, it appears you'll likely have to pay the return postage to get your brand newish product back on their shelves to be sold to the next unsuspecting Universal Studios employee, tot mom or retired policeman (sorry again, you can blame CNN for their media bombardment to me).   

As always, it is difficult to find the company behind the infomercial commercial, many times you won't see the company name on the ad or their website ...but my best Frank Hardy (older and wiser than Joe) detective work found the associated company Marketing Architects, Inc. out of Minneapolis, Minnesota, as the likely marketer. 

For book lovers, try Franklin W. Dixon's "The Secret Corporation Buried in the Ancient Internet Cavern" for a great summer read...




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