Consulting Services

 

Through the years, I have taken my products from the idea stage to either selling them in the market or licensing them to outside companies.  Either way, getting a product to market takes a lot of hard work and requires passion, dedication and determination.  For individuals needing help moving their ideas closer to the market stage, I am offering my consulting services based on the wealth of knowledge I've accumulated in bringing products to market.  My new product consulting services, with "inventor friendly" fees, are based on my results-oriented inventing practices combined with my creative product marketing strategies:

 

Evaluation

 

 

     Your new product will go through a basic assessment based on the initial "wow" factor (the combined marketability and uniqueness of the product), the target market, potential market size, likely competitors, the ability to potentially protect the idea from competitors, potential licensing client matches, as well as exploring other possible applications of the product.
     I will make recommendations for changes that can be made to any product during any stage of development, so that it has the most market potential and greatest chance of market success.  I will help you get your product to that critical next level, whether it be selling on the market yourself or licensing the product or technology to an outside company.

 

Unchartered Waters

     Most people with a new product idea are going through this journey for the first time.  In trying to market or license the product, there are many critical decisions that need to be made on an ongoing basis...all which can severely impact the outcome.
     Should you manufacture and market the product yourself?  What about licensing it to another company?  Do you need to put together a business plan?  How about this agreement, should I sign it?  What is a reasonable timeframe for a company to review the product?  This company wants a working prototype...I only have one, should I give it to them?
     I can help you every step of the way, from idea conception to bringing your product to market.  I can help you steer clear of the pitfalls of others and will give you strategic advice that will make the tough decisions pay off for you!

 

 

 

 

Getting Through

 

 

     New inventors, armed with their "hot" new product idea, sometimes feel like manufacturers/marketers are just waiting for them to call them with their new idea.  It is really the opposite in the real world; companies are very focused on their own internal activities and are often uninterested in looking at new product ideas and concepts from outside sources.   
     Over the years, I have learned some creative ways to "get through" the invisible wall surrounding most companies.  By sharing these, it can help you get connected to the right person in a timely manner, so you can start building positive rapport with them.  This also helps you get more quality reviews when you submit your product!

 

Expect to Cut Some Corners

     I'm a firm believer in cutting as many corners as needed, when it comes to both time and money.  But you should never cut a corner if it will negatively impact the desired end result.  I can help you speed up timeframes and minimize the outlay of expenses, which in turn will maximize your ROI (Return on Invention!) in getting your product up and running.
     You have to be as fast and nimble as you can when it comes to bringing a product to market.  Everything you do should be in high gear.  You have to do all you can to produce a quality product that will be highly desired by your target market.  If not, either another company will come up with a similar solution or you will miss your opportunity to exploit your intellectual property for profit in the market.

 

 

 

 

Contracting Services

 

 

     When trying to bring a new product to market, inventors have many decisions to make regarding the contracting of professional services in the quest to bring their product to market.  Contracting companies to provide services like engineering, graphic design, prototyping, as well as legal help (patenting, trademarking, contracts and legal advice) can quickly become a financial drain on any individual.  I can help advise you where best to spend your available dollars (in the order of importance) if and when you need to contract out for services.

 

Promoting Your New Product

     Whether you are trying to license your product idea to a company or to market it on your own, you need to promote your product at the very highest level possible (but only within your financial means).  Promotional materials sent to a prospective licensee (or licensing agent) need to be professional, succinct, easy to understand, include short demos, and focus on highlighting the "wow" factor.  The people reviewing your product are very busy...so if your presentation is not well thought out or put together, don't expect it to get looked at seriously. 
     I have tremendous experience putting together new product submission packets with professional looking promotional materials, all on a shoestring budget.  I can help guide you to put together critical information and inexpensive design work that will get that licensees attention!

 

 

 

Just a Click (Or a Call) Away

 

 

     My very reasonable consulting fee is pre-paid and covers all communications with  me (phone, e-mail, mail, etc.) for a 90-day period (three months).  It can be renewed as often as needed while you continue to pursue the marketing or licensing of your new product.
     With your flat fee payment, I can be contacted for advice as often as needed without the fear of the dreaded "money clock" ticking.  I am here to help you, so that you have constant access to the wealth of knowledge I have accumulated over the years.  
     As your new product consultant, I will walk with you and guide you on your journey, through the trenches and to the successes, all to help you make your dreams become reality!

 

 

 

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